Every organization is in a different state with a different goal. But the ingredients for a successful team capable of delivering solid product are surprisingly similar. 

To truly own the User Experience from end to end, there are thee primary pieces on which to focus.

  • Understand the positive tensions

    • Business goals (sales are blocked by … )

    • Development goals (our tech needs to … )

    • User goals (This takes a long time / not possible / etc)

  • Ideate Product Vision

    Product vision is a malleable solution to the positive tensions (above), which are incredibly dynamic

    • Napkin drawings, whiteboard sessions, prototypes

    • Meet with sales, dev, mvps, users to test the vision(s)

    • Finalize one vision which will correct the gaps

  • Product Execution

    • Presell the one vision one-by-one if possible

    • Make minor changes based on internal conflicts

    • Tie organizational goals to appropriately sized deliverables

    • Work with PM to cut scope, modify features without sacrificing the goal

    • Champion IC’s who deliver

And then do it again.


Product vision is a malleable solution to positive tensions, which are incredibly dynamic
— Joe Milan